Background: Filipino Fusion is a vibrant restaurant known for its authentic Filipino cuisine combined with modern flavors. The restaurant sought to enhance its online presence and boost sales through an effective digital marketing strategy.
Objective:To develop an online ordering website and achieve $10,000 in monthly sales while maintaining a manageable ad spend of $2,000.
Challenges:
Establishing an effective online ordering system.
Competing against other local dining options.
Building brand awareness within the Bellevue community.
Solution:
Website Development: We designed a user-friendly, visually appealing website using Wix, focusing on easy navigation for online ordering. The website allowed customers to order directly for pickup or delivery, with an affordable delivery fee of $2.99.
SEO Optimization: The website was optimized for search engines to improve visibility, targeting keywords relevant to Filipino cuisine and local dining.
Social Media Advertising: A targeted Facebook ad campaign was launched, promoting special offers, menu highlights, and the new online ordering feature. The ads focused on engaging local audiences, driving traffic to the website.
Monitoring and Adjustment: We continuously monitored campaign performance, using data analytics to optimize ad placements and content, ensuring the best return on ad spend.
Results:
Sales Growth: Achieved $10,000 in monthly sales within three months of launching the online ordering system.
Ad Performance: The Facebook ad campaigns yielded a return on ad spend (ROAS) of 5x, significantly surpassing expectations.
Customer Engagement: Increased community engagement through promotions and interactive social media content, leading to higher foot traffic and online orders.
Conclusion: The collaboration with Filipino Fusion successfully transformed their online presence and sales strategy. By implementing a dedicated online ordering system and focused marketing efforts, the restaurant was a
ble to grow its revenue significantly, demonstrating the effectiveness of targeted digital marketing for local businesses.
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