As a restaurant owner, you've got a business to run, not time to learn web development from scratch. A professionally built website can make a world of difference in driving sales, showcasing your menu, and creating direct customer connections. There are now easy, affordable tools that make building an effective restaurant website simpler than ever, without the high costs of a web developer.
A high-quality restaurant website offers the best return on investment. Here’s a step-by-step guide to creating a powerful website for your restaurant, with pro insights from Restaurant Ad Experts.
1. Start with a Restaurant Website Builder
Using a restaurant website builder is a game-changer, saving you from the hassle of selecting a domain, configuring hosting, and wrestling with content management systems. These builders are specifically designed to help restaurants showcase menus, enable online orders, and display promotions. Options like Wix make it easy to drive direct sales and offer search engine optimization to help potential customers find you.
At Restaurant Ad Experts, we research and test these tools to identify the best ones for restaurant owners. We ensure your website builder is optimized for conversions, simplicity, and results. Looking for something customizable? BentoBox is another great choice, especially for unique designs and ADA compliance.
2. Build a Strong SEO Foundation
Search engine optimization (SEO) helps search engines understand your website so potential customers can find you easily. Our Restaurant Ad Experts SEO Guide teaches you how to implement simple strategies like:
Using relevant keywords to capture searches like "best tacos near me."
Creating individual pages for popular dishes, which increases your visibility for more targeted keywords.
Designing a user-friendly experience with informative pages that keep visitors engaged.
Optimizing your Google Business Profile to boost your local ranking and display essential contact details.
Restaurant Ad Experts can help by setting up these SEO essentials for you, so your restaurant can climb the search engine ranks effortlessly.
3. Add Engaging Content
The content on your website should be informative and encourage customers to visit or place an order. Here’s how we recommend building your content:
Display a clear, HTML menu instead of PDFs for a user-friendly experience. PDF menus can be hard to read on mobile and don’t support keywords for SEO.
Share your story on an About Page. Your unique story can attract customers who connect with your values and mission. We guide restaurants in creating compelling stories that stand out.
Add high-quality images to show off your menu and ambiance. Professional food photography is highly effective on websites, giving customers a visual taste of what to expect.
Restaurant Ad Experts can help you create a visually appealing website with optimized, well-crafted content that tells your story and resonates with customers.
4. Implement Online Ordering and Delivery Options
With an online ordering button prominently displayed, you’re making it easy for customers to order directly from your website. Restaurant Ad Experts can integrate commission-free online ordering directly on your website, using third-party driver networks to keep costs low. This setup helps convert site visitors into paying customers without the fees associated with third-party apps.
5. Set Up a Loyalty Program
Drive repeat business with a digital loyalty program. Customers love incentives, and a loyalty program keeps them returning for more. Restaurant Ad Experts both offer integrated loyalty solutions, so you can incentivize orders through your website rather than third-party apps.
6. Promote Your Website
Once your website is live, it’s time to share it. Here are our top tips:
Social Media and QR Codes: Post your website on social media and include QR codes on menus and takeout packaging.
Email Marketing: Send out an announcement to your customers via email.
Google My Business and Yelp: Update your profiles with your new URL to direct more customers your way.
Restaurant Ad Experts can manage these updates and promote your site across digital channels, ensuring your restaurant reaches as many new customers as possible.
Restaurant Ad Experts Can Help You Every Step of the Way
If building a website still sounds daunting, that’s where Restaurant Ad Experts comes in. We offer complete support for website setup, SEO, content creation, and online ordering integration. Our team is dedicated to helping restaurant owners create a high-converting website that drives sales, builds customer loyalty, and maximizes your marketing efforts—all without extra hassle for you.
Ready to elevate your online presence and connect directly with customers? Contact Restaurant Ad Experts to see how we can help you build a top-notch website that captures and keeps more sales, helping your restaurant thrive in today’s digital age.
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